The Bayeux Tapestry is an amazing artefact – and it’s exceptional not least because of its very existence today. Precious few pieces of embroidery from the medieval period survive, let alone ones that are almost 70 metres long. And, of course, the story it tells – of the conquest of England by the Normans – is one of immense historical significance. So we rightly celebrate it, and excitement about its forthcoming loan from Bayeux to the British Museum is high.

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But what if this artefact wasn’t really so very exceptional at the time it was made? What if it was just one of several embroideries produced to commemorate the Norman victory over the English at the battle of Hastings in October 1066?

Professor John Blair, an expert in the Anglo-Saxon period at the University of Oxford, believes that might be the case.

“This is a reaction against the idea that the Tapestry had to be something extraordinary or unique, beyond the fact that it is an extraordinary and unique survival,” he says. “There are abundant references to decorative domestic hangings, but of course they had virtually zero chance of survival. The Tapestry is a wonderful piece of design, but the actual stitching isn’t particularly fine, and a big team of embroiderers in a workshop could have done it quite expeditiously.”

Purported patron

Why did the Tapestry survive when so few other embroideries did? Well, most scholars agree that it was probably made some time after the battle that it records, so in the mid-late 11th century, and likely on the orders of – or to curry favour with – Bishop Odo of Bayeux.

Bishop Odo, William’s half-brother, says grace before a feast. It’s thought that Odo commissioned the Tapestry to be displayed in his new cathedral in Bayeux (Image by Bayeux Museum)
Bishop Odo, William’s half-brother, says grace before a feast. It’s thought that Odo commissioned the Tapestry to be displayed in his new cathedral in Bayeux (Image by Bayeux Museum)

Odo, the half-brother of William the Conqueror, was made Earl of Kent after the conquest. The case for him being the Tapestry’s patron rests on the fact that he plays a particularly prominent role in the embroidery. Additionally, three lower-profile characters called Wadard, Vital and Turold are specifically (and surprisingly, given their status and role in the story) named in the Tapestry. These three men are thought to have been Odo’s followers.

One line of thought suggests that the Tapestry was made to be displayed in Odo’s new cathedral in Bayeux on its consecration in 1077. We know nothing of what happened to the embroidery in the four centuries that followed – until the late 15th century, when we have a documentary reference to it in an inventory of that cathedral, noting that it was displayed annually on a specific feast day. It’s possible that the Tapestry survived for such a long time because, except for its annual airing, it was kept in a chest in the church. It therefore wasn’t subjected to the wear and tear of daily display that might have caused other contemporary embroideries to fray and fall apart. One theory even has it that the Tapestry might have been walled up in a crypt below Bayeux Cathedral for centuries.

Bayeux Cathedral, consecrated in 1077 by Bishop Odo but largely reconstructed in the 13th century (Image by Getty Images)
Bayeux Cathedral, consecrated in 1077 by Bishop Odo but largely reconstructed in the 13th century (Image by Getty Images)

So, if Professor Blair is right in his theory that the uniqueness of the Tapestry rests principally in its survival, what does he think about its original manufacture? Where was it made, by whom – and was it one of a kind?

“There might have been a set of stock designs, which the workshop then customised for each patron”

“Since it seems most unlikely that none of the other members of the Norman elite had embroidered hangings representing the Conquest,” he explains, “the possibility struck me that there might have been a set of stock designs, which the workshop then customised for each individual patron: we just happen to have the one made for Odo.

“On that argument, the scenes highlighting Odo – the meal before the battle, Odo brandishing his club, and so on – and Odo’s named followers Wadard, Vital and Turold would be insertions into the standard sequence,” he continues. “To take that further would need a closer analysis of design, sequence, correlation with the borders and so on than I have done. But the Wadard scene definitely does have possibilities, since the mounted knight captioned ‘Hic est Wadard’ does rather look as though he has been interposed into a sequence of three houses and three followers.”

A large tapestry scene showing a line of men dressed in armour. In the middle, there is a large pale brown horse with a man in armour on top
Our doctored version of the Tapestry (below) shows how it might have looked without Odo’s follower Wadard (on horseback in the upper, existing iteration), illustrating the idea that he might have been inserted into a stock design on Odo’s orders (Image by Alamy)
Our doctored version of the Tapestry (below) shows how it might have looked without Odo’s follower Wadard (on horseback in the upper, existing iteration), illustrating the idea that he might have been inserted into a stock design on Odo’s orders (Image by Alamy)

To see how that might have worked, we’ve doctored that section of the Tapestry (above) so that you can compare the original sequence with a version in which the mounted Wadard has been removed.

Mass production

Gale Owen-Crocker – professor emerita of the University of Manchester, one of the most respected and well-published Tapestry scholars, and author of the forthcoming book The Design of the Bayeux Tapestry – likes the idea. “I am sure that there were workshops making these woollen hangings,” she says. “The workmanship is too assured for the Bayeux Tapestry to be a one-off.”

She has previously argued, along with her co-author, Maggie Kneen, that the Tapestry designers employed templates for the motifs and images that were most likely drawn onto the linen cloth as guides for the final stitching by the embroiderers. That, too, accords with Professor Blair’s theory.

Manchester Metropolitan University’s Dr Alexandra Makin, an authority on early medieval embroidery and author of The Lost Art of the Anglo-Saxon World, is minded to agree in broad terms:

“There’s no denying that the Bayeux Tapestry is an important embroidery, but we have evidence that indicates wall hangings that told stories were a popular way of memorialising the heroic deeds of family members,” she says. “An example is the Byrhtnoth wall hanging that was made by that ealdorman’s wife, Ælfflæd, and possibly other women in the household. It depicted the ‘great deeds’ of the ealdorman, and was given to the monastery at Ely at some point after his death at the battle of Maldon in 991.

“Meanwhile, in a poem written by Baudri of Bourgueil to William the Conqueror’s daughter, Adela of Blois, Baudri describes three different wall hangings, one of which is very similar to the Bayeux Tapestry,” she adds.

“The way the Bayeux Tapestry’s narrative is set out also brings to mind the woven tapestries found in the ninth-century Oseberg ship burial in Norway, which are thought to tell stories relating to warrior ideology in the Viking world,” Dr Makin continues. “The Bayeux Tapestry sits in a long tradition of telling heroic stories through textiles, so early medieval people were well aware of this and understood what it was telling them. This also suggests that other people could have commissioned embroidered or woven wall hangings to tell their own story of what happened in 1066. Whether these were as big as the Bayeux Tapestry is another question.”

A colourful tapestry showing groups of people and a tree-like structure in the middle. On the right, there is a large blue horse. The border at the top and the bottom of the tapestry is blue, with a zigzag pattern on it
A reconstruction of a woven tapestry found in the ninth-century Oseberg ship burial in Norway, reflecting the tradition of telling heroic stories through textiles (Image by Stig Saxegaard & Museum of the Viking Age, University of Oslo)

According to Dr Makin, the way the embroidery was made lent itself ideally to the purpose for which it was designed. “The materials and stitches used to create the Bayeux Tapestry are perfect for the job,” she says. “They are bold, quick to work, cover the ground fabric easily and would be seen from a distance. This is not a fine piece of work like the 10th-century gold-and-silk embroidered stole, maniple and ribbons found in the tomb of St Cuthbert in Durham Cathedral – but using tiny stitches would not have worked for a wall hanging that was meant to be seen by lots of people at a distance.

“When the stitching is examined, its precise execution, and the economical use of thread, demonstrates that the Bayeux Tapestry is an accomplished piece of work,” Dr Makin concludes. “But we simply cannot compare it to pieces made from gold and silk threads. They were meant to do a different job.”

A disintegrating dark brown piece of fabric
The same section of the Oseberg ship tapestry in its current state (Image by Stig Saxegaard & Museum of the Viking Age, University of Oslo)

Evidence for uniqueness

Professor Michael Lewis, another leading Tapestry expert based at the British Museum, is less convinced by Professor Blair’s theory. He contends that Bishop Odo’s presumed key role in the making of the Tapestry actually argues for it being a one-off embroidery:

“We know from Domesday Book that Bishop Odo, the Tapestry’s likely patron, was a cultured man with the considerable wealth needed for the creation of a monumental artwork like the Bayeux embroidery,” he says. “Surely it was his unique position as Earl of Kent that also enabled access to the illuminated manuscripts that were evidently used in the Tapestry’s designs. Perhaps he could have granted similar access to other potential patrons – but is that likely or realistic?

“Another aspect to consider – key, perhaps – is whether the Tapestry was ever actually used for its original purpose, presumably to be displayed from place to place as an advocacy piece for Odo’s role in the Conquest,” he continues. “The likely period of its creation (1072–77) was within a new political environment in which William was moving towards a more oppressive regime than in the early days of the Conquest. Yet the Tapestry’s story seems to reflect a pre-1070s narrative, with William hoping to bring the English around by more persuasive means. So maybe it was never toured [because it didn’t reflect the newly prevailing narrative] and was unlikely to be emulated.”

The 10th-century maniple found in the tomb of St Cuthbert in Durham Cathedral exhibits much finer needlework than the Bayeux Tapestry (Image by Stig Saxegaard & Museum of the Viking Age/Bayeux Museum)
The 10th-century maniple found in the tomb of St Cuthbert in Durham Cathedral exhibits much finer needlework than the Bayeux Tapestry (Image by Stig Saxegaard & Museum of the Viking Age/Bayeux Museum)

Professor Lewis further wonders whether the scale of the embroidery and, thus, the resources required would have made duplicate versions less likely:

“It is true that the Bayeux embroidery uses relatively simple materials – flax for linen, wool for its threads, and plant material as dyes – but its scale, which could have been even larger than its extant 70m, suggests a different level of resources than might have been typical,” he notes. “This has not been explored in any meaningful way, and surely it is an opportunity not to be missed [when the Tapestry is conserved in 2027] for scientifically investigating its materiality?”

If Professor Blair’s theory does hold water, it demands that we consider the Tapestry in a different light

If Professor Blair’s theory does hold water – and clearly more research is needed to bolster the case – it demands that we consider the Tapestry and its message in a different light. As it stands, the Bayeux Tapestry is a key source for our understanding of the Norman conquest. The narrative it offers, which is at once celebratory for Duke William, conciliatory towards King Harold, and exclusionary of other dimensions to the story – the most obvious omission being Harald Hardrada’s invasion in northern England before Hastings – has had a significant influence on the way we see 1066. If it was only one of a number of similar but different embroideries, then we need to review our interpretative framework, and consider why this particular version showed this particular narrative.

“Should this idea turn out to be right, it would emphasise both the sophistication and the complexity of 11th-century life, with major embroideries produced for several aristocratic households on a factory-line basis,” Professor Blair remarks. “When trying to understand material culture in the early Middle Ages, we have to remember what a minute and unrepresentative sample has come down to us.”

Hopefully, this article might lead to further research on this interesting theory. In the meantime, if anyone reading happens to be descended from one of the leading Norman families of the 11th century and has an unopened chest lying around, please feel free to have a look – and get in touch if it contains a 70 metres long embroidery.

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This article was first published in the December 2025 issue of BBC History Magazine

Authors

Dr David MusgroveContent director, HistoryExtra.com

David Musgrove is content director of the HistoryExtra.com website and podcast, plus its sister print magazines BBC History Magazine and BBC History Revealed. He has a PhD in medieval landscape archaeology and is a fellow of the Royal Historical Society.

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